Chula Vista vs Madison: Cost of Living (2026)

A side-by-side comparison of Chula Vista, CA and Madison, WI, using US Census Bureau data.

MetricChula Vista, CAMadison, WI
Population276,103268,516
Median household income$101,984$74,895
Median home value$647,100$326,600
Median rent (/mo)$2,035$1,291

Source: US Census Bureau ACS 5-Year (2022). Highlighted cell = more affordable / higher income.

Comparing Chula Vista, CA and Madison, WI comes down to what you value most. Madison has the lower median home value, and Madison has the lower median rent.

Chula Vista has the higher median household income, which affects how far a paycheck stretches against local housing costs. The table below breaks down the key numbers side by side, all sourced from the US Census Bureau.

Frequently asked questions

Is it cheaper to live in Chula Vista or Madison?
By median home value, Madison is the cheaper of the two ($326,600 vs $647,100). Rent and income differ too — see the full comparison above.
Which has higher salaries, Chula Vista or Madison?
Median household income is $101,984 in Chula Vista versus $74,895 in Madison, per the US Census Bureau.

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